I know you’ve been getting lots of presentations all week so I didn’t want to do a big fancy presentation. I wanted to come and have a chat this morning. Because we have a chance to do something really good.įull Transcript of Steve Jobs Apple WWDC Keynote 1997 I really hope that you embrace this as much as the team at Apple is. Don’t get freaked out by Microsoft any more than we were freaked out by IBM when we started Apple.ġ6. They’re going to measure us on what they see.ġ5. The customers aren’t going to measure us on how people tried or how hungry they were. You’ve got to start with the customer experience and work backwards for the technology.ġ4. The way you get programmer productivity is by eliminating lines of code you have to write.ġ3. It’s to take something that we know exists already but hardly anybody’s got it, and get it out to them.ġ2. For the next several years, our job is to not reinvent the world. I believe Apple should license everything.ġ1. It’s incredibly stupid for Apple to get into a position where for Apple to win, Microsoft has to lose. If Woz and I could have went down and plunked down 2000 bucks and bought an Apple II, why would we have built one? We weren’t trying to start a company we were trying to get a computer.ĩ. Every good product that I’ve ever seen in this industry and pretty much anywhere, is because a group of people cared deeply about making something wonderful that they and their friends wanted.Ĩ. It's the only company in the industry that does that.ħ. The fact that Apple controls the product design from end to end: hardware and software gives us an incredibly unique opportunity. If we can be much better without being different, that would be fine with me. There are a lot of smart people that don’t work at Apple.ĥ. This whole notion of being so proprietary in every facet of what we do has really hurt us.Ĥ. The press and the stock price will take care of themselves.ģ. March forward one foot in front of the other. Apple's strategy revolves around one fundamental concept, which is to make some really great products.Ģ. I've also included a full transcript of the video, in case you prefer to read these things instead of watch the video.ġ6 Brilliant Insights From Steve Jobs Circa 1997ġ. I took some of my favorite snippets and included them below. I think you'll find the video educational and interesting. Particularly is take on "openness" and not reinventing wheels and such. For the astute among you, you'll find that there are some inconsistencies between what Jobs said when he was not CEO and how he is behaving now when he is CEO. So, he is speaking as an external advisor to the company. What's interesting about this particular video is that it was during a time that Jobs was not CEO of Apple. I found many of the insights he had at the time still relevant. I came across this old video recently of Jobs doing a keynote at the Apple WWDC in 1997 (yes, I know that was 14 years ago). He's a genius and an exceptional communicator. Like millions of others, I'm a big fan of Steve Jobs.
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